Unparalleled in sports broadcasting in India, Star India is all set to reimagine the broadcast of the VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle a never before experience for cricket fans across the country. For the first time ever, Star India will broadcast live matches of the league in 6 languages – Hindi, English, Tamil, Telugu, Bengali and Kannada. The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.
Power of Localisation
With fans at the heart of the experience and to leverage the power of localisation, Star India has announced Star Suvarna Plus as the destination for the Kannada language broadcast of VIVO IPL 2018. Star India celebrates this announcement by launching a TVC featuring Kannada superstar and a big VIVO IPL fan, Shiva Rajkumar.
The film opens with Shiva Rajkumar striding forward in his trademark style and telling his fans that the VIVO IPL brings the same energy, excitement and entertainment that they’ve experienced in his films to the cricketing field, as the best players in the world come together on this platform. Also, the VIVO IPL will be more special this year as for the first time, Kannada cricket fans will get to catch the Best vs Best action in their mother tongue! The driving thought behind the initiative is that the pride of watching your favorite sporting spectacle in your own language is an experience like never before.
What Shiva Rajkumar Thinks
Mr. Shiva Rajkumar, while commenting on his association said, “I’ve always been a cricket enthusiast and enjoyed playing and watching cricket right from my childhood. VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action for the first time in my mother tongue.”
Karnataka is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped the broadcaster understand the pulse of the Kannada cricketing fans. The film with Mr Shiva Rajkumar is an extension of Star India’s belief to give the Kannada sports fan more personalised content and further enhance the universal appeal of VIVO IPL by reaching out to their viewers in their own language.