~ Come, witness Karenjit Kaur’s journey to becoming Sunny Leone ~
The wait for the much-awaited biopic of India’s most googled person – Sunny Leone – ends right here on ZEE5, India’s largest and most comprehensive digital multilingual entertainment platform. Celebrating the mega success of the motion poster and trailer of Karenjit Kaur – the untold story of Sunny Leone, Sunny’s fans were in for a surprise as they were invited to see the first episode at a special screening hosted by Sunny herself.
Karenjit Kaur – the untold story of Sunny Leone
A ZEE5 original, the series captures the journey of Sunny, born as Karenjit Kaur in a middle-class Sikh family, and her makeover from being an innocent girl to an adult film actress and eventually a Bollywood sensation. Right from her reasons of getting into the adult industry, choosing the name Sunny to owing meeting her husband to the industry itself, Karenjit tells her story on her terms, in her inimitable style – one with no regrets.
Sunny, who has a huge fan following across the world, has become a trend-setter of sorts by effortlessly making her way from computer screens to dinner-table conversations in many a household, even in traditional and small-town India. And that’s the journey ZEE5 aspires to bring to the masses. In fact, extensive research that we carried out across the country with Dragonfly & Ormax Media told us that the story of this phenomenal star has generated curiosity across the country with a clear inclination to understand it.
After bringing acclaimed series such as ZERO KMS and popular ones such as The Story, Life Sahi Hai 2 and Babbar ka Tabbar, ZEE5 gives viewers one more compelling reason to subscribe to the app. Karenjit Kaur – the untold story of Sunny Leone is a bold step for ZEE5, filling the gap between reel life and real-life.
Commenting on the launch, Tarun Katial, CEO, ZEE5 India said, “It has been always been our endeavor to proffer viewers a platform that offers content which is bold, edgy and stirs emotions. While our past shows have ticked several boxes for us in getting the right product, Karenjit Kaur is a perfect blend of all of those and more. The Ormax Media & Dragonfly Research gave us insights that there has been a lot of interest in knowing the real story of Sunny, and we are confident that this series will present the viewers her real journey. Karenjit’s story is one that will resonate across the country that we, as ZEE5, have made strong inroads into. This is evident from the massive interest the motion poster and trailers enjoyed when launched. The motion poster of the series garnered more than 9 million views in just a week, and the trailer broke the internet by garnering 20 million views in just three days of going live.”
“Six months of operations – this has been a very exciting journey for us at ZEE5. And during this time, we have been constantly reinventing ourselves based on viewer experience and feedback,” he concluded.
What Sunny Leone Has to Say
Speaking at the launch, Sunny Leone, commented, “This is the first time I am telling my story on my own terms. And I am so thrilled by the warm response that the series has received so far. Reliving some of my life’s moments has been a very emotionally draining experience for me, and I am very thankful for the support of my real-life and reel-life family through all of this. This is a very special endeavor for me, and I hope this will enjoy your love and support as I have in the past years.”
The untold story of Sunny Leone premieres on July 16th on ZEE5 for you to watch. Given the app’s multi-lingual experience, the series will be available in Bengali, Tamil, Telugu and Marathi languages.
Since the launch in February, ZEE5 has been focused on bringing Original Content across languages that is relatable, understated, bold, progressive, introspective, layered and open to interpretation. The platform has curated 10-20 minutes’ on-the-go and quick-natured content across genres such as Thriller, Drama, Action, Comedy, Satire, Biopics and Reality – in keeping with the preferences of the audience.
In the first six months itself, the platform has been able to garner a few firsts too – Nasseruddin Shah’s web-series debut with ZERO Kms, bringing an Akshay Kumar-starrer straight-to-web with Padman’s debut on the platform. Hardcore theatre and big screen personalities choosing ZEE5 to make their OTT platform debut is indeed a testimony to their confidence in ZEE5 being a truly global platform.
ZEE5 has an exciting original content line-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The platform will have 90+ original shows across languages by the end of March 2019.
To bring their audience this seamless experience, the platform has partnered with the best in the business; Axinom for Content Management System, Think Design that created the design language of UI/UX, Tata Elxsi that breathed life in the design in the form of Web and App! The app’s CDN is managed by Akamai, Tata CDN and AWS Cloudfront bringing viewers the best adaptive viewing experience! A unique feature in this adaptive experience is that Conviva, a leading player globally, directs viewers to one of the best CDN service providers based on the quality of their service at the viewer’s location at that moment ensuring they never have to compromise on video quality.
Trailer of Karanjit Kaur – The Untold Story of Sunny Leone
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.
ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
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Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.
More information about ZEE and its businesses is available on www.zeeentertainment.com