11 October 2024 | India – Fashor, one of India’s fastest-growing women’s ethnic and fusion-wear brands, proudly announces Bollywood star Sara Ali Khan as the official face of the brand. Sara’s association with Fashor begins with the launch of their latest campaign, “Dil Se Indian,” which beautifully celebrates the rich cultural diversity and colorful traditions of India. Known for her charm, relatability, and deep-rooted connection with Indian heritage, Sara perfectly embodies Fashor’s vision of the modern Indian woman—someone who is confident, proud of her roots, and effortlessly stylish.

The “Dil Se Indian” campaign serves not only as the launch of Fashor’s new collection but also marks the beginning of Sara’s long-term partnership with the brand. The campaign reflects Fashor’s commitment to making ethnic fashion relevant, accessible, and a true reflection of the diverse personalities of Indian women. Blending traditional craftsmanship with contemporary silhouettes, the campaign speaks to the modern Indian woman who embraces her culture unapologetically in every aspect of life.

Speaking about her new role as Fashor’s brand ambassador, Sara Ali Khan said,

“FASHOR’s stylish and high-quality ethnic wear has always resonated with me,” said Sara Ali Khan. “I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”

The “Dil Se Indian” collection brings together a vibrant fusion of bold prints, modern cuts, and traditional Indian techniques, designed for women who want to embrace their cultural roots while staying fashion-forward. It offers versatile pieces that seamlessly transition from everyday wear to festive occasions, with sizes ranging from S to 5XL, ensuring that Fashor’s stylish offerings are inclusive and accessible to women of all body types.

Vikram Kankaria, Co-Founder and CEO of Fashor, shared his excitement about the brand’s collaboration with Sara Ali Khan, stating,

“Sara Ali Khan is the perfect representation of everything Fashor stands for—authenticity, individuality, and cultural pride. Her vibrant personality, deep connection to Indian traditions, and effortless style resonate with the modern Indian woman. With ‘Dil Se Indian,’ we are celebrating the pride and beauty of being Indian, not just through fashion but in the way we live our everyday lives. Having Sara as the face of Fashor amplifies our message and helps us connect with women who cherish their heritage while embracing modernity. We look forward to creating more campaigns that reflect this blend of tradition and contemporary style.”

As part of this exciting new journey, Sara Ali Khan will continue to represent Fashor in upcoming campaigns that highlight the beauty of Indian traditions while infusing them with modern-day sensibilities. The “Dil Se Indian” campaign will be featured across Fashor’s digital platforms and leading online marketplaces, including Myntra, Nykaa Fashion, and Ajio, as well as Fashor’s website and mobile app. The brand is also set to expand its presence offline with plans to open over 100 exclusive brand outlets (EBOs) across India in the coming years.

With her effortless charm, style, and relatability, Sara Ali Khan brings a fresh, vibrant energy to Fashor, resonating with today’s confident, culturally-conscious woman. Together, they aim to create a fashion revolution that celebrates individuality, embraces cultural heritage, and makes high-quality, stylish ethnic wear accessible to women across the country.