Percept ICE, the Special Projects, Events, and Experiential Marketing Domain Company of Percept Limited, conceptualized and executed the spectacular ‘Friends of Norwest (FON) Party’ at Willingdon Sports Club in Mumbai on February 8, 2023. The exclusive event was attended by over 400 elite guests encompassing leading luminaries from the corporate, investment and banking sectors.

Friends of Norwest is a networking party hosted by Norwest Venture Partners (NVP) for its existing and potential investee companies. NVP is a global, multi-stage investment firm that manages approximately $12.5 billion in capital and has funded over 650 companies since its inception. The company focuses on early to mid-stage venture capital investments in India across multiple sectors and manages growth equity investments in India-centric businesses. The exclusive Friends of Norwest event is a networking event hosted by Norwest Venture Partners wherein existing and potential investors and portfolio companies are invited over an evening of cocktails, conversations, culinary delights, and entertainment. 

Percept ICE’s scope of work included conceptualization, planning, venue management and co-ordination,décor designing, production, technicals, management and execution of the entire event inclusive of Artist Management, holistic F&B services, Bar management, and Guest welcome and registrations at the venue. In addition to the exquisite décor and impeccable personalized service, guests delighted in the mellifluous melodies of the Saxophonist The evening saw Jeff Crowe – Managing Partner of Norwest Venture Partners, and many leading names from the Corporate and Banking world attend the soiree. Apart from the seamless speeches and guests networking over a specially curated dinner, the highlight of the evening was the cake-cutting ceremony commemorating Norwest’s successful 15-year tenure in India and the many milestones achieved by the company thus far. 

Speaking on the success of The FON 2023 networking party, Shiv Chaudhary, Managing Director, Norwest Venture Partners India said, 

“This was a momentous 15 year milestone for us and we are thankful to the Percept ICE team for pulling off an incredible Friends of Norwest (FON) party. We were delighted by the excellent feedback received from our guests. Look forward to working with Percept ICE again.”

Khushi Singh, Vice President – Experiential Marketing, Percept ICE said,

“Receiving the mandate of managing the Friends of Norwest Party in India commemorating their 15^th year Anniversary in the country was a moment of great pride for us. The Norwest team had total faith in our capabilities and that enabled us to go that extra mile and produce a chic, innovative networking function. We have received excellent feedback from Norwest and their guests, and are grateful to Norwest for their total faith showcased in us.”