Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed the annual ‘Friends of Norwest 2024’ party for Norwest Venture Partners (Norwest) at The Bombay Club in Mumbai on January 11, 2024. The élite get-together was attended by over 400 guests across the business, investment and banking industries.

Norwest is a global venture capital and growth equity investment firm that manages approximately $12.5 billion in capital and has funded more than 700 companies since inception. The firm invests in early- to late-stage businesses across key sectors with a focus on enterprise, consumer, and healthcare. The annual Friends of Norwest event brings together Norwest’s ecosystem of founders, co-investors and partners for a fun evening of conversations, epicurean delights and entertainment. In addition to the opportunity to network with business leaders, guests enjoyed an evening of melodious musical entertainment from violinist and saxophonist Ryan Sadri, and vocalist Naquita Dsouza.

Percept ICE’s scope of work included conceptualization, planning, venue management, décor designing, technical, production and execution of the entire event, inclusive of Artist Management, F&B curation, guest welcome and registrations at the venue. The bespoke décor encapsulated the essence of the firm’s brand identity and core values while celebrating its current portfolio companies.

Niren Shah, Managing Director and Head of Norwest India said,

“The team at Percept ICE managed an amazing Friends of Norwest event. Every element including the décor, entertainment and cuisine reflected Norwest’s brand identity and our dedication to partnering with visionary entrepreneurs and teams with an aim to building the next generation of enduring companies. The feedback from our guests has been fantastic, and we look forward to working with Percept ICE again.”

Khushi Singh Chaudhary, Vice President – Strategic Planning & Luxury Marketing, Percept ICE said,

“It was an honor to receive the mandate of managing the annual Friends of Norwest event in India for the third time. The Norwest team had full faith in our expertise, which empowered us to push the boundaries and create an edgy, bespoke networking function. The feedback from the firm has been encouraging, and we look forward to producing many more pioneering projects for Norwest in the future.”