Yellow Class collaborated with Vidya Malvade, Shaan, Ripu Daman Handa, Arun Govil, and many more to make kids learn from the best
One of its kind, immersive learning platform for kids, Yellow Class has onboarded celebrity pioneers to bring alive knowledge of rich Indian culture in fields of yoga, singing, cooking and Indian mythology.
The Elevation Capital backed Edtech platform has collaborated with celebrities and created free programs likeSinging with Shaan, Cook with Masterchef Ripu, Yoga with Vidya Malvade and Ramayana with Shri Arun Govil Ji to make kids learn from the best.
Yellow Class is a household name with more than 2 million kids taking classes on the platform. Kids from lower tier cities contribute as much as the ones from higher tiers and metros.
This is a huge achievement for the company. The platform offers live, interactive classes for kids between 2-13 years. Rather than spending hours binge watching useless content, Yellow Class is creating a platform where kids can learn something while having fun!
The platform is able to retain the kids since they have fun on the platform and aren’t forced to learn anything. It’s an exploratory path being offered to kids which is very essential in the early years.
The startup aims to captivate children in various disciplines and offers programs in dance, GK, yoga, arts and crafts in interactive classes and workshops through, Podcasts, Stories, DIY sessions.
It has showcased disruptive growth and will focus on deeper consumer engagement by gamifying the experience for kids. Additionally, the brand has a user base in over 52 countries across India and the Middle East, with more than 2 million parents being a part of the community.
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Commenting on the development, Co-Founder & CEO, Anshul Gupta said,
“We spent a lot of time understanding if students want to learn from celebrities. To hook children’s interest and reach a greater audience and bring years and years of experience to the table, we have associated with stars like Shaan, Vidya, Arun and Ripu. We want Yellow Class to be the platform where kids from any part of the world can access and learn to enhance and develop their creative passion and help them discover themselves in a fun way.
Arpit Mittal, Co-founder, CTO added
“The fame and success stories of these stars are an inspiration to the masses. Learning from them would offer a lot of insights at a very early age to the kids who wish to take up the respective hobbies as a career option.” ”
Sing Like A Star with Shaan
This session prepares kids to learn singing and explore various vocal techniques with India’s singing legend, composer & lyricist Shaan.
This program will allow kids to develop their singing style and learn pitch, range, voice modulation, various vocal techniques, warm-up exercises, breath control & more. Shaan will be sharing his musical journey and secrets to improve singing as a skill.
Cook with Masterchef Ripu
The session is taken by MasterChef India Season 3 winner – Ripu Handa. The program demonstrates how to prepare exotic yet simple snack foods that your little chefs can prepare quickly to satisfy their everyday hunger pangs.
Prepare to discover some delectable delicacies such as Chocolate Golgappa, Brownie Shake, and Burritos, among others. Children will not only learn multicultural dishes under the supervision of the Masterchef, but they will also enhance their presentation skills. All the cooking programs are flameless and are age-appropriate.
Celebrity Yoga with Vidya Malvade
This session teaches kids to become flexible, agile and boost immunity through yoga poses. It will help them to have a stronger core, better balance, and a brighter future by being a part of this healthy practice. It will also teach yoga postures that enhance resistance and aid in developing a solid defense system, resulting in better immunity.
Ramayana with Shri Arun Govil Ji
This session helps teach the knowledge of rich culture in young minds as essential as enriching them with phantoms of imagination. Join Yellow Class ‘Ramayana Program with Shri Arun Govil Ji to learn about the values of promises, kindness and compassion while exploring the palaces, forests as well as battlefields of the epic tale of dharma.
About Yellow Class
Yellow Class was founded in June 2020 by Arpit Mittal and Anshul Gupta, serial entrepreneurs with over two decades of experience in building scalable consumer technology products. There are 40+ categories with 1000+ programs like GK, Logical reasoning, Dancing, Singing, Magic, Sudoku, Creative writing, English sessions and much more!
Furthermore, it had raised $6 million in a Series A funding round led by Elevation Capital. A clutch of angel investors— including Meesho’s cofounder Vidit Aatrey and PropTiger CEO Dhruv Agarwala—and existing investors India Quotient, Titan Capital & First Cheque participated in the fundraising.