Estée Lauder India launches the new Fall 2019 global campaign for Double Wear Stay-in-Place Makeup featuring global brand spokesmodel and Bollywoood actress, Diana Penty. This is Diana’s first global campaign since signing with Estée Lauder India in December 2018 and features Diana alongside fellow Estée Lauder global spokesmodels, Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy. The campaign highlights the concept of ‘Wear Confidence’ by showcasing Double Wear’s extensive benefits and shade range and will launch in India in September.

First introduced in 1997, Double Wear Stay-in-Place Makeup remains Estée Lauder’s #1 liquid foundation, providing women with the unstoppable confidence to be flawless all day. With over 40 shades for every Indian woman, this cult-favorite liquid foundation is proven to deliver 24-hours of long-wear for flawless, even coverage and a natural matte finish.

So, when non-stop days call for non-stop wear, this oil-free, oil-controlling, waterproof makeup has serious staying power, even through sweat and humidity,to give you all-day confidence. Choose your shade of flawless, #WearConfidence.

Benefits include:

•   24-hour wear
•   Medium-to-Full Buildable Coverage
•   Natural Matte finish
•   Oil Free
•   Oil & Shine Control
•   Sweat and Humidity resistant
•   Transfer-resistant
•   Waterproof
•   Stays color true
•   SPF10
•   Fragrance-free
•   Dermatologist and ophthalmologist tested
•   Non-acnegenic

Estée Lauder’s new Double Wear Stay-in-Place Makeup campaign will be seen across digital and in-store platforms in India from September 2019.

Double Wear Stay-in-Place Makeup retails for INR 3600 for 30 ml, the Double Wear Stay-In-Place foundation is available at all Estée Lauder stores nationwide, Sephora, Nykaa Luxe, Shoppers Stop and online on Nykaa, Myntra and Sephora.

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