Percept ICE, the Experiential Marketing, Event Management & Brand Activations Company of Percept Limited, conceptualized and managed the grand ‘IIJS (India International Jewellery Show) Signature 2025 – Networking Night’ featuring celebrated Indian musician Javed Ali and his band on January 4, 2025, at the Jio World Convention Centre, Mumbai. Organized for the Gem & Jewellery Export Promotion Council (GJEPC), the evening also marked the launch of ‘Diamond Trails’, a visionary project spearheaded by acclaimed Canadian jewelry artist and diamond painter Reena Ahluwalia, as she unveiled five exquisite paintings celebrating the timeless allure of natural diamonds.
The GJEPC IIJS Signature Networking Night 2025 provided an elegant platform for industry leaders to connect and collaborate over cocktails and dinner and set the stage for the 17th edition of the IIJS Signature Show, uniting the global gem and jewellery fraternity under one roof. The exclusive Networking and “Hall of Fame Awards” night welcomed over 2,000 distinguished guests, including celebrities and icons from the gems, jewellery, and fashion sectors.
The gala evening honored excellence with 12 prestigious Hall of Fame awards being handed out, celebrating Excellence and Women Entrepreneurs for their unwavering dedication, remarkable contributions and lasting legacy in the gems and jewellery industry. Prominent winners and celebrity guests at the event included Farah Khan Ali, Dr. Usha Balakrishnan, Revathi Kant, Vaishali Banerjee and Pallavi Foley. The night continued with a mesmerizing performance by legendary music artist Javed Ali and his band, setting a soulful tone for the event.
Diamond Trails
A standout moment was the unveiling of ‘Diamond Trails’, a visionary initiative led by renowned Canadian jewelry artist and diamond painter Reena Ahluwalia. Supported by a global collective of editors, content creators, and artists, this unique project showcased five breathtaking paintings, auctioned as part of GJEPC’s charity initiative. Reena Ahluwalia, celebrated for her exceptional talent, multiple jewelry patents, and role as a distinguished jewelry professor, brought these works to life, each inspired by fictional stories under 300 words, penned by Avi Krawitz, Shanoo Bijlani, Grant Mobley, Sonia Esther Soltani, and Reena herself. The paintings blended narrative and visual artistry, weaving tales of brilliance, craftsmanship and heritage, inviting guests to experience diamonds in an entirely new light.
Percept ICE’s scope of work included conceptualizing, planning, designing, producing and managing the entire IIJS Signature 2025 Networking Night, inclusive of artist management, guest relations and security management for a glamorous high profile turnout of industry personalities. Percept ICE curated an opulent ambiance, seamlessly blending vibrant décor with bespoke designs to create an enchanting and sophisticated setting. Every detail was meticulously crafted to exude elegance and glamour, ensuring the event radiated style and left a lasting impression.
Said Vidya Alva, Chief Operating Officer, Percept ICE,
“It was a privilege to once again conceptualize and orchestrate the ‘IIJS Signature Networking Night 2025’for the Gem & Jewellery Export Promotion Council of India. Our vision was to craft an evening that celebrated excellence through the Hall of Fame Awards while fostering meaningful connections and delivering an unforgettable entertainment experience. With bespoke design elements, a thoughtfully curated entertainment line-up featuring the phenomenal Javed Ali, and flawless execution, the event received resounding appreciation from both our client and their distinguished guests.”
