~ The 2nd Edition Of Sudha Reddy’s Pink Power Run Witnesses Over 20,000 Participants With Leander Paes, Julia Morley, Opal Suchata Chuangsri In Attendance ~

Percept Platinum, the exclusive luxury events and marquee brand management division of Percept Limited, conceptualized, curated, produced, and seamlessly managed the second edition of the ‘Pink Power Run 2025’, a flagship initiative of the Sudha Reddy Foundation. The spectacular, high-impact event held on September 28, 2025 at Necklace Road, Hyderabad, drew over 20,000 participants, and saw global legends including Leander Paes, Julia Morley, Miss World Opal Suchata Chuangsri participate.

From pre-event strategy to on-ground execution, Percept Platinum orchestrated a multi-layered experience that blended social impact, entertainment, and world-class production. The team’s creative vision and operational prowess ensured flawless coordination for the 10 km, 5 km, and 3 km runs, celebrity engagements, fitness workshops, survivor stories, and interactive social media campaigns, setting a new benchmark for large-scale cause-led events in India.

The morning unfolded like clockwork as award-winning philanthropist Sudha Reddy, MEIL Managing Director Krishna Reddy, Miss World Chairperson Julia Morley, global tennis icon Leander Paes, and Miss World 2025 Opal Suchata Chuangsri flagged off the run alongside an illustrious line-up of international Miss World delegates and Indian celebrities including Miss World Caribbean, Miss Namibia, Miss World Oceania, Miss World Americas, Miss World Europe and Miss World Asia as well as home-grown representation with Miss India World Nandini Gupta and Nikita Porwal.

Stride & Shine

Every touchpoint, from route design and runner logistics to live entertainment, safety protocols, hospitality, staging, lighting, and digital integrations, reflected Percept Platinum’s hallmark attention to detail. Themed ‘Stride & Shine,’ the event combined fitness, community spirit and social responsibility, positioning Hyderabad as a hub for health-conscious activism. Celebrities, influencers, elite international runners, young students, senior citizens, corporate head honchos, underprivileged women and state dignitaries joined to underscore the importance of awareness.  Pre-cursor activities curated by Percept Platinum included fitness workshops, survivor stories and social media challenges designed to enhance engagement and mass awareness for breast cancer.

The 10 km, 5 km, and 3 km races culminated in an exhilarating awards ceremony. Winners received substantial prizes: the 10 km offered Rs. 3.5 lakh, Rs. 2.5 lakh, and Rs. 1.5 lakh, while the 5 km awarded Rs. 2 lakh, Rs. 1.5 lakh, and Rs. 1.00 lakh. Julia Morley was honoured with the Excellence in Mentorship Award 2025 for her lifelong dedication to empowering others.

Sudha Reddy unveiled the ‘Pink Power Run – Beyond Borders’ a global initiative which will debut in 2026 with an aim to unite millions across 140 countries in a shared mission for breast cancer awareness. Featuring a 24-hour continental relay with participants symbolically ‘passing the baton’ across continents, the seven continent queens of the Miss World Organisation will serve as ambassadors, inspiring worldwide participation. The announcement coincides with the 3rd edition of the Pink Power Run and the 75th anniversary of Miss World, marking a landmark moment in the event’s evolution.

Sudha Reddy, Chairperson, Sudha Reddy Foundation, said,

“The Pink Power Run represents hope, resilience, and unity in the fight against breast cancer. Pink Power Run 2.0 was profoundly personal for me – honouring survivors, remembering those we’ve lost, supporting ongoing fighters, and emphasizing the critical importance of early detection. I am thrilled that with the incredible vision and flawless execution by Percept Platinum, we were able to transform this initiative into an unforgettable experience that truly resonates. Congratulations to the team for delivering such a seamless, impactful event that not only raises awareness but inspires collective action on a global scale going forward.”

Khushi Singh Chaudhary, Vice President – Strategic Planning & Luxury Marketing, Percept ICE, said,

“We were absolutely thrilled to be entrusted with the Pink Power Run 2.0 mandate. We had curated and produced the first edition in 2024 which saw over 10,000 participants, and the 2025 brief called for nothing short of world-class precision viz. 20,000 participants, multiple race categories, a global celebrity line-up, layered pre-event activations, and a sunrise start on Hyderabad’s iconic Necklace Road. The project demanded meticulous planning, split-second coordination, and creative flair at a massive scale. Our team engineered every element, from route design and safety grids to live staging, hospitality, and digital amplification, so that every runner, dignitary, and guest experienced a seamless flow. Delivering an event of this magnitude while honouring the cause of breast-cancer awareness was both a challenge and a privilege. The Pink Power Run exemplifies Percept Platinum’s ability to marry imagination with flawless execution, and we are proud to have transformed Sudha Reddy’s vision into an unforgettable global statement of hope and empowerment.”

With Pink Power Run 2.0, Percept Platinum has proved once again why it’s trusted to create iconic IPs for the world’s most discerning clients. From concept to curtain call, the team transformed Sudha Reddy’s vision into a global movement, showcasing the same creative force and precision that have powered Percept’s legendary properties like Sunburn and Bollyboom. It’s the rare mix of imagination, scale, and flawless execution that defines Percept Platinum’s signature – turning bold ideas into enduring, culture-shaping, global iconic experiences.