TRA’s Most Desired Personalities list has ranked Amitabh Bachchan as India’s Most Desired Personality 2020. Salman Khan is ranked 2nd followed by Akshay Kumar at 3rd position among the top 25 Desired Personalities listed in the report.
01. Amitabh Bachchan
T 3771 –— Amitabh Bachchan (@SrBachchan) January 2, 2021
" त्याग के बिना कुछ भी पाना सम्भव नहीं
क्योंकि एक सांस लेने के लिए भी पहले सांस छोड़नी पड़ती है .!! "
~ Ef aM pic.twitter.com/tfc031vo6q
02. Salman Khan
03. Akshay Kumar
Indian National Cricket team captain, Virat Kohli, is ranked 4th in the list to become the Most Desired Cricketer this year. Aamir Khan, is India’s 5th Most Desired Personality in 2020 as per TRA’s report.
04. Virat Kohli
05. Aamir Khan
''Raftaar ke avtaar…'' pic.twitter.com/HnJ7EK5bjn— Aamir Khan (@aamir_khan) July 22, 2019
TRA’s Most Desired Personalities 2020 is the sixth in its series, and the list is arrived at through primary research based on TRA’s proprietary 36-Attribute based Desire Matrix through face-to-face interviews with 1454 viewer-influencers across 14 Indian cites.
07. Sachin Tendulkar
Yahaan pe bhi reverse swing Zak!— Sachin Tendulkar (@sachin_rt) October 8, 2020
Ab bata bhi de logon ko, ki your birthday is today and not on the 7th!
Wishing you a very happy birthday my friend. pic.twitter.com/pr2XqolbZ2
N. Chandramouli, CEO, TRA Research, observed, “TRA’s Desire Matrix measures 36 attributes of Desire that get deeply embedded into the subconscious of the audiences over time. It measures the Aspirational, Emotional, Rational and Communication aspects of desire that audiences most relate with. In this year’s list of the top 25, 19 male and 6 female personalities are the audiences’ choices. Old proves to be gold when it comes to India’s Most Desired Personalities.”
09. MS Dhoni
#OnThisDay in 2014, after drawing the Boxing Day Test against Australia at the MCG, MS Dhoni announced his retirement from the longest format— ICC (@ICC) December 30, 2020
He remains India's most successful wicket-keeper in Tests with 2⃣9⃣4⃣ dismissals in 90 matches
The CEO of the brand insights and research company further added, “Desire is the most fundamental of human expressions and is generated due to subliminally embedded psycho-socio-cultural inputs that audiences receive overtime. This list of personalities is a precursor to the soon-to-be released TRA’s Most Desired Brands 2020 which lists India’s 1000 top brands measured on TRA’s proprietary Desire Matrix”. The research company also publishes TRA’s Brand Trust Report currently in its 10th edition.
19. Ram Charan
Here is the First Look of @AlwaysRamCharan from Megastar's #Acharya @KChiruTweets— Kiran Gurindapalli (@kiran_g_designs) January 2, 2021
Directed by @sivakoratala
Eagerly waiting for official first look
It Took nearly 4hrs to complete
22. Ravi Teja
23. Lata Mangeshkar
Namaskar. Prakhar vyaktitva ki dhani Bharat ki purva Pradhan Mantri Indira Gandhi ji ki aaj jayanti hai. Main unki yaad ko vinamra abhivadan karti hun. pic.twitter.com/gZyyBWaR3U— Lata Mangeshkar (@mangeshkarlata) November 19, 2020
South Indian superstars, Rajnikanth (ranked 15th all-India), Ram Charan (ranked 19th all-India) and Ravi Teja (ranked 22nd all-India) are also listed among the top 25 Desired Personalities this year. Among the three cricketers listed, Virat Kohli leads, Sachin Tendulkar ranks 2nd (ranked 7th all-India) M.S. Dhoni ranks 2nd (ranked 9th all-India). Lata Mangeshkar’s timeless songs have ranked her as the only singer in this list (ranked all-India 23rd)
About TRA Research
TRA Research, a Comniscient Group company, was conceived in 2008 and is a brand strategy and actionable brand insights company, dedicated to understanding and analyzing stakeholder Buying Propensity.
Buying Propensity, made up of Brand Trust and Brand Attractiveness are the proprietary brand matrices of TRA. TRA conducts primary syndicated research with consumers and other stakeholders to assist business decisions and give brands insights improving their ‘keenness-to-buy.
TRA provides Brand Intelligence Reports mined from its 30 million data-points on brand intangibles of 20,000 brands collected over the years, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands and India’s Most Consumer Focused Brands.