Percept ICE, the Experiential & Content Marketing division of Percept Limited, announced the launch of a state-of-the-art Space Design and Visual Merchandising (VM) vertical. The investment in this specialist unit has been done with an aim to add greater value to brands and clients in the ever evolving Experiential & Content Marketing realm.

The new Percept ICE Space Design and Visual Merchandising unit will be focused on conceptualizing and creating custom made solutions for clients and brands, to create immersive brand experiences that reflect the brand’s values, personality and visual identity.

A team of Strategic Planners, Designers Art Directors, Drafters and Project Managers have been on-boarded to craft the brands vision into reality as per the project objectives, while ensuring that every project is designed with an aim to offer an enhanced and memorable brand interface that is both relevant and pioneering.

Some of the recent Space Design and VM projects undertaken by Percept ICE included a bespoke temporary venue for the Bhoomi Poojan and Conference Room setup at the soon to be launched Adani ConneX Data Centre site in Mumbai; an approx. 10,000 sq feet temporary Retail Store created for Swadesh by Reliance Retail at Jamnagar in March 2024, Boss E-motion Club setup for the first time ever in India at the Formula E Race Hyderabad, Swadesh exhibits at the Nita Mukesh Ambani Cultural Centre, award winning pavilions for Goa Tourism pan-India, the Zee 25 years Grand Party, to name a few.

Said Vidya Alva, Chief Operating Officer, Percept ICE,

“Space Design and Visual Merchandising has been a natural step for Percept ICE in our journey to create a seamless Experiential & Content solution for brands. Our aim is to dive deep to add greater value to our clients in this space. Space Design & Visual Merchandising are intrinsic to creating experiential spaces that resonate with a brands audience. With Percept Group celebrating its 40 year milestone and its rich legacy across the EMC sphere of the past 4 decades, we are looking forward to creating more such experiential spaces for brands to meet their objectives and enhance their customer experience with the most bespoke and cost efficient solutions while delivering unmatched quality for the limited timespan. The feedback across projects has been very encouraging, and we are confident that our new Space Design and VM vertical will raise the bar in the Experiential domain for all our clients.”

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