Samsung Announces Global Launch of Samsung Bespoke Jet™ AI, the World’s First UL Verified AI-Powered Cordless Stick Vacuum

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This lightweight Samsung Bespoke Jet™ AI stick vacuum offers enhanced cleaning experiences and premium usability thanks to its category-leading AI technologies

Samsung Bespoke Jet

Samsung Electronics today announced the upcoming global launch of the Samsung Bespoke Jet™ AI, the company’s most powerful cordless stick vacuum yet with up to 280W1 of suction power, a self-emptying enhanced All-in-One Clean Station™ and artificial intelligence (AI)-based functionality. The Bespoke Jet™ AI will be available globally from June in markets including Australia, Europe2 and the U.S., with preorders starting today.

Featuring a 250W and 280W model,3 the Bespoke Jet™ AI is available in two timeless Bespoke colors: Satin Black and Satin Greige.4

“The Bespoke Jet™ AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet™ AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet™ AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model,5 as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet™ AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.6

The Bespoke Jet™ AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber™ Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

More Hygienic Experiences With an Upgraded All-in-One Clean Station™

The Bespoke Jet™ AI’s upgraded All-in-One Clean Station™ harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s™ Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station™ can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%9 for more efficient dustbin emptying.

The launch of the Bespoke Jet™ AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet™ AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit

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