Label Ritu Kumar presents “Native Spirit” SS19 collection at Lakme Fashion Week 2018

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LABEL Ritu Kumar unveiled its Spring/Summer 19 collection “Native Spirit”, at Lakme Fashion Week 2018. The line has been co-designed with French Designer Sylvie Giacobbi.

Ritu Kumar presents “Native Spirit” at Lakme Fashion Week 2018

LABEL Ritu Kumar’s theme for the season “Native Spirit” is an ode to nature and the great outdoors. The collection blends elements of tribal art from Native American in the form of colour blocking, shading, floral prints, layering, frills and sequence. It renders the essence of the countryside in striking prints and colours.

Label Ritu Kumar presents “Native Spirit” SS19 collection at Lakme Fashion Week

The collection’s colour palette is a mix of burgundies, reds and mustard with a twist of fresh citrus pastels. The collection introduces innovative textures and rustic charm through modern details such as leather braiding and clean metal accents. Abstract prints inspired from tribal artworks are placed on chiffon’s, cotton silks and crepes. Corduroy dungarees paired with printed tops and over the top fringe detailing adds a distinct Wild West theme to the line. .

Speaking about the collection, Amrish Kumar, CEO, LABEL Ritu Kumar said, “This season, you can expect to see exaggerated fringe details, suede vests and cowboy hats complete with boots. As always, you will see distinct prints that define Label Ritu Kumar on prairie tops and long dresses.”

Show Credits

Choreographer: Anu Ahuja
Stylist: Nidhi Jacob
Hair: Franco Vallelonga
Make up: Florian Hurel (Artist Factory)

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